Do you have a mobile website for your business? Check this post for ways to optimize website for mobile to get more customers.\n\r
\n\n\r\nToday, mobile is a powerful device. Before, for the surfing purposes, rarely people used to use mobile device because of high data charges, but these days, competition between mobile operators has given a choice to subscribe to high speed data plans at a very nominal rate. Because of the revolution in the technology and the competition between mobile operators, mobile has become a powerful device which is eligible to do almost anything.\n\r\nThe growth in number of mobile devices sold every month or every year has increased on a very high level in past couple of years. There are cities where the number of active mobile devices is more than the total population which states that people are owning more than one mobile device. I myself have 2 smartphones and a tablet.\n\r\n\n\r\nThe increased number of mobile devices and increased user engagement has resulted in shifting the workload of computers to mobile devices. There are programs in mobile devices which can tell you about the weather, news, stock market updates and can search anything for you within seconds. The easily accessible tag which goes with the mobile devices makes sure that you do not need to turn on your computer every time you want to do something online, that is where the biggest change is seen.\n\r\nMobile devices currently account for over 50% of the total online searches, this fact has given rise to a lot of mobile website(s). Which has been doubled in last couple of years. This gigantic figure can not be neglected if you are a blogger who is concerned over his marketing and SEO strategies. If you give a bit of time and effort to optimize website for mobile, you will surely get a lot in return in terms of traffic and the exposure. In this post, I will be sharing some ways to optimize website for mobile. Before I get onto the real topic, let me tell in brief about the benefits after you optimize website for mobile\n\r\n
Need to optimize website for mobile
\nThere was a time when desktop computers were the only option available to surf internet. Even today, most people use broadband connections for internet usage. That connection has a specified server at one or two places in the whole country and the companies or websites can not track the exact location. However, in mobile devices, people mainly use the internet provided by their mobile operator and that tracks down the location very easily.\n\r\nIf you have many visitors visiting your website from a particular location, that gives a boost to your local rankings as well as global rankings for that keyword. That is one of the reasons why people want to optimize website for mobile devices.\n\r\n
Benefits to optimize website for mobile
- More Search Traffic : The best thing about an optimized website for mobile is, the search traffic increases a lot. As I told in the above section, mobile devices account for over half of total online searches that mean if you have not optimized your website for mobile, you must be losing over half of traffic. A proper optimization of website makes sure that you do not lose that extra traffic which you might get.
- More user engagement : Traffic and user engagement are 2 things which are directly proportional to each other. If you are getting more traffic, obviously they will read your content, leave feedback and end up sharing your blog posts on the social networks.
- Lesser ounce rate : When a visitor is landing on your website using a mobile device, then there will be probability that the user had just looked for something specific. That will make sure that the user will not migrate away from your website and ultimately your bounce rate will decrease. That will leave an impact on the total bounce rate calculated after adding desktop and mobile visitors into it.
How to optimize website for mobile
\nTo optimize website for mobile, just follow some of the easy steps written below\n\r\nDesign always matters\n\r\nIf you are using WordPress platform, then there are many responsive themes available, which automatically converts seeing the type of browser. If you are using a responsive theme, there should not be a problem, but it will be better if you take some time out to design a dedicated mobile website with all the customization you might think of.\n\r\nHaving small size of images and less advertisement on the mobile device will make sure that you get more user attention. The logo and sidebar should be in such a position that the user do not get distracted by them.\n\r\nEasy and proper navigation\n\r\nNavigation has been so important that even search engine algo have given it very much importance. If you are working particularly on a mobile design, then you should make sure that all the links are within the reach and not even a single link is broken.\n\r\nMake the website load faster\n\r\nThis is one of the best practice to optimize website for mobile and other tiny devices. Almost everyone would not be having a 4G data connection, so make sure that you use proper cache plugin and also you optimize images very well. As I told before, using small size of images help in better design as well as better loading speed. Better loading speed ultimately results in better Google attention and more traffic.\n\r\nThink locally\n\r\nFor a small amount of time, consider yourself as a customer who is searching for some online service in his area and that service is related to your niche and the keyword. Then there will be a few things you need to keep in mind like providing a local address and other contact details. Even if you are not having a service for the local people, practices to include as much information help to make people believe in your website more.\n\r\nThese were some of the best ways to optimize website for mobile. These ideas have been used and checked by me and let me tell you, everything works best. You do not need to give as much time as you give to optimize your desktop website, but the results iwll surely be unbelievable.\n\r\nIf you have any doubt related to this post or any other thing related to blogging, then feel free always to approach me via comments and I will surely try my level best to solve all the doubts.\n\r\n