Ever heard of Social SEO? This post tells you what that is along with 8 tips to make Social SEO easier for blog. Check inside for more information.
\r\n\r\n\r\nThe entry of social media into the online world led to a huge transformation in how we use and perceive the internet today. Social Media led search engines like Google and Bing to change their search ranking factors. And this is only one of the many powerful changes brought about by social media.\r\n\r\nSocial Media is a storehouse of wealth, a powerhouse of energy that can drive businesses to achieve greater heights that were never known of before. Harnessing this great source of value for your business is not an option anymore, but a necessity.\r\n
What Is Social Media?
\r\nSocial Media facilitates online interaction between people. Social Media enables social networking, that is, what Facebook, Twitter, LinkedIn, Google Plus, Pinterest, etc., help you do. Most of us use social media for pure entertainment rarely opening our minds up to the powerful secrets of success possessed by this medium.\r\n\r\n \r\n
Why Should You Use Social Media for Your Business?
\r\nYou cannot run a business by sitting in a boss’s chair, getting work done and not reaching out to your audience. Similarly, you cannot personally sit down with each and every audience member your business has to gain feedback from. Social Media is that fine line of communication between you and your audience that is powerful and effective.\r\n\r\n \r\n\r\nCommunication between Your Company and Your Audience is Essential because:\r\n
- You can determine your target audience
- You can discern your audience’s likes and dislikes
- You can receive feedback from them and gauge whether your product was well received or not
- You can take into consideration corrective measures for future sales provided by your audience’s feedback.
\r\n \r\n\r\nSocial Media helps you connect with your audience. Chat rooms, phone surveys, door to door surveys, mall surveys and feedback forms are all history now. With a tool as simple as a page on a social networking site, the power to take your business places is in your hands.\r\n\r\nSocial Media has a lot more potential that we thought it did. Seemingly, people like Mark Zuckerberg understood this potential long before social networking was popular.\r\n
What Do You Gain from Social Media for Your Business?
\r\nSocial Media fulfills two main purposes that businesses (old and new) need for success.\r\n\r\n1. More Exposure for the Business\r\n\r\n \r\n\r\nWhen you post something on your social networking profile, your friends can instantly see it. If they like your post, they may repost it or share it with their friends. Their friends then see it and if they like it, they may repost or share it again, leading to a chain reaction.\r\n\r\nSimilarly, when you post something on your business page that your audience likes, they may share it with their friends; kick starting the chain reaction that leads to greater exposure for your business as well as traffic for your website.\r\n\r\n 2. Higher Search Rankings\r\n\r\n \r\n\r\nWhen your business receives higher exposure, your website benefits because more people will want to connect with you and want others to connect with you. Thus, they are likely to link back to you. When your website gets more backlinks, the better it is for SEO, leading to higher search rankings.\r\n\r\n \r\n
How to Make Social SEO Easier in 8 Simple Ways?
\r\n1. Create an account on as many social networking sites as you can. However, give top priority to reputed social networks like Facebook, Google Plus, Twitter, LinkedIn, Pinterest, etc. Share your web address on your social profiles and keep posting regularly.\r\n\r\n 2. Post relevant content because content that is out of context is unacceptable. For example, if you post content about a latest fashion trend where people are taking about health issues, you will either be thrown out, your post will be deleted or you will be flagged as spam.\r\n\r\n3. Never repost old content because nobody enjoys reading the same thing again and again. If you make reposting the same content a habit, the number of visitors to your profile will gradually decrease. And someday when you post fresh and exciting content, nobody will bother to take a look at it deeming your content as “old stuff”.\r\n\r\n4. Be careful with your choice of words. When you post content, make sure you do not include profanity, foul language, cuss words, too much jargon, slang, colloquialism and content which will offend religions and national sentiments. If you are looking to build a global audience, approach them politely with politically correct choice of words. You don’t want your website to be cordoned off.\r\n\r\n5. Connect with people in your niche. Make your social networking profile a platform for your audience to share their ideas (which you will need to take into consideration). Reach out to people who aren’t on your network by building more contacts. The more contacts you have, the more possibilities of backlinks you gain.\r\n\r\n6. Interact with your audience. If you are creating a social networking profile to keep staring at it all day long while your followers are online, it is not going to work to your SEO benefit. Respond to their queries, appreciate their feedback and apologize for inconveniences. Interaction with your audience makes them feel that you are a company who cares. This will make them want to share your website with others, thus, giving you backlinks.\r\n\r\n7. Incorporate keywords in your social networking page. If your company deals with content writing then make sure you use the word “content writing services” quite a number of times in your content. There is no magic number stating the optimum number of keyword repetition, but the more you target keywords, the better it is for your page rank. But too much of repetition is bad.\r\n\r\n8. What you give is what you get. Website owners go to the ends of the earth for SEO tips, but the easiest tip among them is almost easily forgotten. When you like someone else’s social networking page, the owner of that page is very much likely to like your page in return. Returning the favor thus helps to increase the visibility of your profile in the online world.\r\n\r\nStrategizing social SEO techniques is a great deal of hard work, but the deeper you delve into it, the more challenging it gets. Sometimes, the easiest tips are right there for you to see, which you tend to ignore. So follow these simple SEO techniques for higher search rankings for your website.\r\n\r\n \r\n\r\nThe author of this guest post is Yasir Khan, founder of Quantum Labs. For more on SEO tips, visit Quantum SEO Labs.