Some Basic Terms in Blogging

A very informative post defining some basic terms in blogging. Check inside for more information.

\r\n\r\nLast time I wrote a post about Google Algo updates. The post was titled as Keyword Ranking dropped in SERP? How to get it back? . In that post, I wrote a detailed guide on how you can get your dropped rankings back in search engines. After writing that, I was seriously thinking to write something unique. I could not think of a way, so I just thought to write something which I had in mind since a long time. I wanted to write a very long post covering almost all the basic terms of blogging. I just started writing and now after a long 4 hour session, I have almost completed this post. I just hope all of you like this post. Read below for an informative post about some basic terms in blogging and let me know how did you like this post in comments section..\r\n

Basic Terms in blogging

\r\nBlog: Blog is a kind of an online website which is usually updated with the information related to its topic. Blog can be handled by an individual, a group of individuals or a company. The information provided on a particular blog depends on the person who owns that blog.\r\n\r\nNiche: Niche is the topic or the trend around which a blog is written.  For example, niche of this blog is blogging. And I usually write on the topics related to blogging.\r\n\r\nMicro Niche Blog: A micro niche blog focuses on a very specific topic. These blogs are basically created to write about a single trend and cover a lot of information about only a single product or topic.\r\n\r\nMini Niche Blog: These kinds of blogs usually focus on a wide variety of topics.\r\n\r\nBlogger: Blogger is someone who owns a blog and updates it regularly. In the case of this blog, this is a blog started and managed by me, so I am a blogger. :D\r\n\r\nVisitor: A visitor is an internet surfing person who lands on a particular blog in search for something and spends a bit of time in order to gain some information.\r\n\r\nCategory: A category is generally a subtopic for the niche of a blog. For example, this blog is basically about blogging. And some of the categories of this blog are blogging strategies, blogging techniques and SEO. While writing a blog post, you need to select a category for each one of the post.\r\n\r\nRSS Feed: RSS feed is a feature or a type of content, which produces the details of all published posts in a defined manner. usually RSS feed has the title and excerpt of all your posts. The posts in form of RSS feed are sent to your subscribers and search engine bots with a link back to the original article, so that it is easy for them to crawl and visit your website.\r\n\r\nTags: Tags for a post are some words or phrases related to it. Tags of a post help the search engines to determine the content over a particular page.\r\n\r\nPointing URL: Pointing URL is the address where a link points. It is the page where you land after clicking on a particular link.\r\n\r\nAnchor Text: Anchor text is the text which contains a link. For example: Click here to go to Kunwar Prithvi’s blog. In the previous sentence “Click here to go to Kunwar Prithvi’s Blog” is anchor text and is pointing URL.\r\n\r\nAdvertisers: Advertisers are those third parties who are interested in showing their advertisements on your blog.\r\n\r\nCPC: It refers to Cost per click. The amount of revenue you get on every click on an advertisement on your blog is knows as CPC.\r\n\r\nCTR: It refers to click through rate. Click through rate is the number of clicks you get per 100 pageviews. For example, if you have a total of 800 pageviews a day and you get an average of 40 clicks on advertisements, then your CTR is 5%.\r\n\r\nSingle Author blog: When a blog is written and promoted by a single individual, it is knows as single author blog. These blogs are usually small blogs with a limited number of visitors.\r\n\r\nMulti Author Blog: When a blog has more than one individual to write and promote it, it is knows as multi author blogs. Usually these blogs are popular blogs with lots of visitors and these blogs are updated very frequently (sometimes several posts a day).\r\n\r\nBacklink: Backlink is a hyperlink on a page over the internet, which points to your URL. There are 2 types of backlinks, Dofollow and Nofollow.\r\n\r\nDofollow backlink: A Dofollow backlink to a particular page mean that the pointing URL gets authority as well as PR juice from the page having this backlink.\r\n\r\nNofollow backlink: Nofollow backlink means that the page passes no authority or PR juice to the pointing URL. It is just an indication of a link having placed on that page.\r\n\r\nNoindex: It is an attribute related to blog posts. While writing a blog post, if you select it to Noindex, it means that the search engines will not index that particular post and hence you will not get any organic traffic to that post. Generally, if you write some posts which you think are not very much important, you can set their attribute to Noindex.\r\n\r\nPR juice: PR juice or PageRank juice is an amount of authority which is passed from a URL containing a link to the pointing URL. For example, if a page has PR 4 and 4 external Dofollow links, then it will pass a PR juice of 1 to every pointing URL.\r\n\r\nPageRank: PageRank is a score on 1-10 scale on which Google rates a particular page. PageRank is decided on the basis of number of backlinks pointing to that particular page. PageRank is never same for all the pages of a blog or a website, every single page on a blog has different PageRank.\r\n\r\nPage Authority: It is another scale to rate a page. Page authority is calculated by the average page authority of the pages linking to that particular page. For example, if you have a link to your page from 100 pages, and addition of page authorities of all those 100 pages s 2000. Then the page authority of your page will be 20. There are 2 kind of authorities, one is domain authority where as other is page authority. Never get confused between these 2. Domain authority is explained below.\r\n\r\nDomain Authority: Domain authority is another scale to rate a page. But the highest scale in domain authority is 100. Domain authority is calculated by the average of domain authorities of the domains pointing to your domain. There is just one example between domain and page authority, domain authority is same for a particular domain, whereas page authority differs from page to page on a particular URL.\r\n\r\nTraffic: Traffic is the number of visitors visiting a particular blog. That number is collectively called traffic.\r\n\r\nOrganic Traffic: Organic traffic is the number of visitors landing over a page from search engines. These visitors generally search for a term in a search engine and then click on a link displayed in search results. More organic traffic means that your website is perfectly optimized according to search engine guidelines. This kind of traffic is always considered great because those visitors search for something specific and when they land on your page, they read the information provided about their query.\r\n\r\nInorganic traffic: Inorganic traffic is the number of visitors, who have not landed on your blog via a search engine. This kind of traffic includes direct traffic and referred traffic.\r\n\r\nDirect traffic: Direct traffic is the number of visitors who have landed directly to your blog, i.e. visitors who have typed your URL in their browser and have landed directly.\r\n\r\nReferred traffic: The number of visitors, who have landed on your website after clicking to a link on a page, pointing to your website. The number of referred traffic can be increased by building several links.\r\n\r\nBlog Theme: Blog theme is generally a package of several files, which have the code of a design. A particular theme has several files in its package and all those files determine the design of different elements on a page and a blog. Read: How to choose perfect theme for blog.\r\n\r\nPlugins: Plugins are again a coded package of several files which increases the functionality of a blog. There are different plugins for different needs, a plugin can show social sharing buttons on your home page or post ages, it can show a popup asking people to like or share your page; it can redirect a particular link to some other page etc. Word press platform has hell lot of plugins and it is said that there is a plugin for everything that someone can expect to see on a web platform.\r\n\r\nCMS: CMS refers to content management system; a content management system is a platform which you use to build your website. Read: How to choose CMS for your blog\r\n\r\nLink Building: It is a process, where you build backlinks to different pages on the internet pointing to your URL. More authority links means that your website is more popular and search engines give preference to your URL in the search results. Read : How to build backlinks for blog\r\n\r\nSEO: SEO refers to search engine optimization. Search engine optimization is a technique to make your website popular in search engines for better search engine rankings. SEO includes several ways of link building like blog commenting, social sharing, social bookmarking, social media promotion, article directory submission, guest posting etc. Read : How to start SEO for blog\r\n\r\nSocial Bookmarking: Social bookmarking is a practice of sharing your link on some social bookmark websites like Reddit, StumbleUpon, Delicious and Pinterest.\r\n\r\nGuest Posting: When a blogger writes a post on a blog which is now owned by him, it is called guest posting. Guest posting is mainly done to get a backlink pointing to your own URL which increases the authority of your webpage and it gets you many targeted visitors. If you ever wish to write a guest post for this blog, you are most welcome. Check Write for us page.\r\n\r\nKeyword: A keyword is a word or phrase which is related to your blog post. Keyword comes in business when a visitor comes from a search engine to your website and the word he types in the search engine is knows as keyword. Or it can also be explained as the phrase you target to show your link at the top by writing an optimized post having that keyword inside the post.\r\n\r\nKeyword Density: Keyword density is the number of repetition of your keyword in a particular post. It is basically calculated by the number of words in your keyword divided by total number of words in blog post and multiplied by the number of times your keyword occurs in that post.\r\n\r\nSERP: SERP refers to Search Engine Ranking position. It is the place in search engine rankings where your link is placed. For example, if someone searches for How to choose perfect theme for blog on Google, a post written by me comes at the top. So my SERP is 1 for the keyword How to choose perfect theme for blog.\r\n\r\nBreadcrumbs: Breadcrumbs is basically the path to a blog post or a page. At the top of this blog post, before the title, you can see something like “Home >> Blogging >> Some Basic terms in blogging”. This navigation path is knows as breadcrumbs.\r\n\r\nGoogle Authorship: To get higher and better results in search engines, you need to link your Google+ profile and your blog author profile. Linking of both these profiles is known as Google Authorship. Once Google Authorship is approved for your blog, all the pages from your blog in search results are displayed with your name and your Google+ profile picture.\r\n\r\nRobots.txt file: Robots.txt file is a collection of instructions about the index status of files, pages and directories on your URL. This file gives instructions to search engines about indexing several pages and directories.\r\n\r\nHtaccess file: This file includes all the data about redirection of your URL or any other important information related to your domain name.\r\n\r\nBounce Rate: Bounce rate of a blog is the percent of visitors who visit just one page of your blog. For example, if you have 500 visits on a blog on a particular day and 200 of them visited only one page and then clicked on some external link on your page and navigated away from your website, in that case, bounce rate of your website will be 40%. A bounce rate below 55-60% is considered descent.\r\n\r\nToday’s Question: According to you, what are the terms I missed here in this post. Let me know and I will update them on this list.\r\n\r\nIncoming Search terms:\r\n\r\nBasics of blogging\r\nBasic terms in blogging\r\nImportant terms in blogging


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  1. This was a great Article. I got to know many things about blogging today. Thanks a lot for sharing.

  2. Great Kunwar prithvi, It will help who do not have lack of knowledge about blogging

  3. Nice post :)\r\nWhat about trackbacks ?? What are they ?? \r\nPlease answer

  4. Thanks for this great post. I am sure this will help the new bloggers in understanding these terms. I really liked reading it and looking forward to some more good articles by you.\r\nThanks once again

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