Curious about writing perfect blog posts after Google Algo updates? Read this post about How to optimize blog posts for search engines.
Blogosphere is experiencing tons of new comers every single day. In that great competition, everyone wants to be on top with his blog and wants to earn a great amount. Before a couple of years, getting popular on search engines was not so hard by using some aggressive link building and social media promotion, but in last couple of years, Google have come up with many Algo updates and penalized all those websites which were using illegal ways to get higher Search Engine Ranking positions.
Search Engine optimization has been a very old term for bloggers, specially for those who are well settled in this field. Even if you are a newbie in this field, you can make out by the term itself that Search Engine Optimization is a technique to optimize your blog and blog posts for search engines so that you get better rankings and hence that might result in more visitors and revenue. As I told, meaning of Search Engine Optimization has changed a bit in recent times because of some Google Algo updates and some of my own blogs and websites have been penalized by Google.
In that case, a question might arise in anyone’s mind, that after all those Google Algo updates, how can someone optimize blog posts for search engines? If this is a question in your mind too, this post is exclusively for you. In this post, I will be sharing some of my own experiences which I implemented after Google Algo updates and those worked out for me.
How to optimize your blog posts
Spend time in Keyword Research
Keyword is a word or a phrase typed by a user in search engine in order to gain some information. Keyword is one of the most important term in SEO. Every single SEO strategy is done for the keywords. Having a perfect ratio of keyword in your blog title, description and post can rank you higher in search engines. For keyword research, you can use some tools like Google Adwords keyword checker . Tools like Google Adwords Keyword checker can give you a detailed report about local and global search count for that particular keyword, competitive keywords etc. For getting higher positions, choose a keyword with higher number of keyword searches and less competition.
Ping your posts manually or Use SEO Plugins
SEO Plugins automatically ping your posts to search engines once it is updated. Also SEO plugins generate perfect title, description and focused keywords for your blog posts (You can edit those elements if you want to). For finding a Good SEO plugin , you might want to have a look at a recent post of mine titled as : 10 must have plugins for wordpress blog. There is one more positive point in using a SEO plugin, your posts get indexed in a lesser time.
Promote your posts Aggressively
Promotion is always a key if you want your blog posts to be more popular. Sharing your link on social media sites can fetch you instant traffic and that can help your post getting indexed quickly in search engines. Also you get a lifetime backlink from those sites and that helps you in long term goals like Page Rank and Domain Authority.
Make your blog layout clean
In Google Algo updates, there are many points regarding your blog’s layout. Like you can not have many advertising before your post content. Also, having many popups can affect your search engine rankings after you get penalized by Google because of your layout and aggressive advertising.
Include keyword in Title, Description and Content
Your keyword position decides your SERP. So in your title, meta description and post, try to include title at starting. That will help you to rank higher in search engines. Make sure to have a proper keyword density. Keyword density of 4-5% is considered descent. If you do not have much information about keyword density and how it is calculated, check Basic terms in blogging.
Today’s Question : What are the other things you try while optimizing your blog posts? Share with me in comments section. Let me know how did you like this post.
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